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About the project
Every pet deserves real food– whole, high-quality food that we believe helps all pets thrive.
What goes into recipes is every bit as important as what’s left out so, using nothing but whole foods, Dr. Bessent formulated limited-ingredient recipes. Then, using some rather cutting-edge spaceman technology, she freeze-dried them so that every benefit of raw, whole food was available for your pet.
It’s real, whole food nutrition without compromising convenience, and that really makes the decision around how and what to feed your dog simple.
It’s simple. it’s food as food should be.
Salmon & Chicken
Whitefish & Duck
Chicken & Turkey
Salmon & Chicken
Feeding Directions
Raw food requires safe-handling. Be sure to wash hands, bowls, surfaces, & utensils before and after feeding. Keep food sealed until ready to use & serve in a stainless steel bowl. Keep away from children & the elderly, and separate from other foods.
Feed according to the chart below, adjusting to your own cat’s needs. We suggest dividing up the serving suggestion into two meals, feeding in both the morning and evening. We strongly recommend adding warm water or a broth, but you may serve dry. Refrigerate or discard leftovers after rehydrating.
Whitefish & Duck
Feeding Directions
Raw food requires safe-handling. Be sure to wash hands, bowls, surfaces, & utensils before and after feeding. Keep food sealed until ready to use & serve in a stainless steel bowl. Keep away from children & the elderly, and separate from other foods.
Feed according to the chart below, adjusting to your own cat’s needs. We suggest dividing up the serving suggestion into two meals, feeding in both the morning and evening. Add warm water or a broth, or serve dry. Refrigerate or discard leftovers after rehydrating.
Chicken & Turkey
Feeding Directions
Raw food requires safe-handling. Be sure to wash hands, bowls, surfaces, & utensils before and after feeding. Keep food sealed until ready to use & serve in a stainless steel bowl. Keep away from children & the elderly, and separate from other foods.
Feed according to the chart below, adjusting to your own dog’s needs. We suggest dividing up the serving suggestion into two meals, feeding in both the morning and evening. Add warm water or a broth, or serve dry. Refrigerate or discard leftovers after rehydrating.
cups in a box
9 ⅓ cups
18 ⅔ cups
30 cups
*A reminder that Simple Food Project can be fed dry, but we strongly recommend adding moisture. Whether broth, milk, or just water, we recommend adding it warm & letting it soak for 5 minutes. Always feed with plenty of fresh drinking water.
Got Crumbs?
Using whole foods makes each batch unique. As a freeze-dried, whole food product, it's entirely normal to see differing amounts of crumbs in every bag. Sprinkle those nutrient-dense crumbs over their meal, add warm water to make a broth, or freeze the broth to make a pupsicle.
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The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
800-451-5267
