30 Years in the Making
Vet. Owner. Still on the floor.
Dr. Chris Bessent has spent more than three decades helping animals heal through food as a holistic veterinarian, founder, and formulator.
But Simple Food began the moment she realized something was missing: a freeze-dried food that reflected everything she knew to be true about real nutrition.
She wanted a food built the right way from the start: one rooted in carnivore biology, crafted with whole foods (not synthetic vitamin packs), made with care in small batches, and sourced with standards tighter than the pet food industry requires.
What she couldn’t find, she built herself.
A food that is:
- Raw and balanced the way carnivores are meant to eat
- Made without synthetic vitamins because the nutrients come from real food
- Freeze-dried in-house to protect nutrients without the mess of raw
- Sourced with intention — from grass-fed and organic ingredients to wild-caught fish
- Actually accessible so more pets can eat real food every day
Everything below shows how she made that vision real — from carnivore-led formulation, to careful freeze-drying, to high-integrity sourcing, to finally making whole-food feeding affordable.
Balanced for the Carnivore
Meat. Organs. Bone. And Just Enough Produce.
Dogs are scavenger carnivores. Cats are obligate carnivores. Both thrive on food built around high-quality animal protein.
We don’t “balance” the food after the fact. It’s built that way from the start.
-
Always
- Skeletal muscle for protein and strength
- Organ meats like liver and heart—nature’s multivitamins
- Bone-in cuts for calcium and phosphorus (ground in production, of course)
- Organic produce in prey-like portions—think seeds, leafy greens, berries
-
Never
- Meat meals or rendered meals of any kind
- Grain fillers or starchy binders
- Synthetic supplements added back in after cooking
- Flavors, dyes, or carby gravies
- Artificial preservatives
How It's Made
Raw Made A Daily Reality. Nutrients Left Intact.
We freeze-dry because it's the best of both worlds—raw food benefits with none of the mess, thawing, or fridge space. It keeps nutrients intact while eliminating pathogens and preserving shelf life.
Crafted in Small Batches
No Co-Packers. No Shortcuts. No Outsourcing.
Most pet food brands don’t make their own food. We do.
We freeze-dry every batch ourselves in our FDA-registered facility in Wisconsin. And our team handles every step—because quality control isn’t something we outsource.
What in-house really means:
• We choose the ingredients. Carefully.
• We monitor every batch. Closely.
• We skip the middlemen—so your money goes to food, not markups.
• We control the process—from sourcing to sealing the bag.
We don’t co-pack. We do it ourselves.
Our Process
-
Starts Raw Whole food from the start—never cooked, rendered, or pre-processed.
Just USDA-inspected meats, organic produce, and nothing synthetic. -
Freeze-Dried & Dehydrated Nutrition
Each batch starts the same—blended raw and balanced—then split between freeze-drying and gentle air-drying.
Dog recipes include both for texture and taste. Cat recipes? All freeze-dried, through and through. -
Bowl-Ready Raw
Each recipe is hand-mixed into a medley—soft, crunchy, chewy—that mimics the variety pets crave.
No two scoops are the same, but every one delivers the full spectrum of raw, balanced nutrition.
Freeze-dried is raw—just made easier.
No thawing. No mess. No compromise. It’s the same whole food, just shelf-stable and ready when you are. Perfect for travel, backup meals, or when life’s too hectic for a full prep day.
Nutrients from Whole Foods
No Powdered Vitamins. No Guesswork. Just Food.
We don’t add vitamin packs to our food. Why? Because when you use real ingredients in smart ratios, the nutrients are already there.
- Liver = vitamin A, iron, and CoQ10
- Spinach and kale = folate, fiber, and antioxidants
- Pumpkin = gut-friendly fiber and beta-carotene
- Wild-caught fish = natural DHA and EPA
And everything is organic where it counts—we prioritize pesticide-sensitive produce and antioxidant-rich fruits and greens.
This isn’t about trendy buzzwords. It’s about sourcing nutrients the body actually recognizes—and uses.
If it needs a multivitamin to meet AAFCO, is it really food?
Sourcing & Sustainability
It starts with sourcing.
Every ingredient in our recipes earns its place.
That means:
- Grass-fed, pasture-raised, and wild-caught proteins
- Organic produce
- Wild-caught krill from Norway
- Locally sourced whenever we can (like beef from Wisconsin)
What it never means:
- Synthetic sprays
- Sewage sludge (seriously, that’s allowed in non-organic)
Real food starts with real standards.
Want to See What It Costs to Feed Your Dog or Cat?
$3/day to feed real food. Every day.
Most freeze-dried foods cost $8 a day—whether you’re feeding a 30 lb dog or a 10 lb cat. Ours? Just $3.
Less Than
Other Freeze-Dried
Ready to Try Real Food?
Start with a sample. It’s the easiest way to see how your dog or cat does on whole-food, freeze-dried nutrition — with no mess, no commitment, and none of the $8/day price tag.