30 Years in the Making
VET. OWNER. STILL ON THE FLOOR.
Dr. Chris Bessent has spent more than three decades helping animals heal through food—as a practicing holistic veterinarian, a founder, and a formulator.
Simple Food started when she couldn’t find a freeze-dried option that checked all the boxes:
- Raw and balanced
- No synthetic vitamins
- Shelf-stable and scoopable
- Actually affordable for everyday feeding
She didn’t just design the recipes. She built two facilities, hires the team, signs off on the batches, and still walks the floor. Every ingredient, every label, every step—it all goes through her hands.
Balanced for the Carnivore
Meat. Organs. Bone. And Just Enough Produce.
Dogs are scavenger carnivores. Cats are obligate carnivores. Both thrive on food built around high-quality animal protein.
We don’t “balance” the food after the fact. It’s built that way from the start.
-
Always
- Skeletal muscle for protein and strength
- Organ meats like liver and heart—nature’s multivitamins
- Bone-in cuts for calcium and phosphorus (ground in production, of course)
- Organic produce in prey-like portions—think seeds, leafy greens, berries
-
Never
- Meat meals or rendered meals of any kind
- Grain fillers or starchy binders
- Synthetic supplements added back in after cooking
- Flavors, dyes, or carby gravies
- Artificial preservatives
How It's Made
Raw Made A Daily Reality. Nutrients Left Intact.
We freeze-dry because it's the best of both worlds—raw food benefits with none of the mess, thawing, or fridge space. It keeps nutrients intact while eliminating pathogens and preserving shelf life.
Crafted in Small Batches
No Co-Packers. No Shortcuts. No Outsourcing.
Most pet food brands don’t make their own food. We do.
We freeze-dry every batch ourselves in our FDA-registered facility in Wisconsin. And our team handles every step—because quality control isn’t something we outsource.
What in-house really means:
• We choose the ingredients. Carefully.
• We monitor every batch. Closely.
• We skip the middlemen—so your money goes to food, not markups.
• We control the process—from sourcing to sealing the bag.
We don’t co-pack. We do it ourselves—because your pet deserves better than a contract manufacturer.
Our Process
-
Starts Raw Whole food from the start—never cooked, rendered, or pre-processed.
Just USDA-inspected meats, organic produce, and nothing synthetic. -
Freeze-Dried & Dehydrated Nutrition
Each batch starts the same—blended raw and balanced—then split between freeze-drying and gentle air-drying.
Dog recipes include both for texture and taste. Cat recipes? All freeze-dried, through and through. -
Bowl-Ready Raw
Each recipe is hand-mixed into a medley—soft, crunchy, chewy—that mimics the variety pets crave.
No two scoops are the same, but every one delivers the full spectrum of raw, balanced nutrition.
Freeze-dried is raw—just made easier.
No thawing. No mess. No compromise. It’s the same whole food, just shelf-stable and ready when you are. Perfect for travel, backup meals, or when life’s too hectic for a full prep day.
Nutrients from Whole Foods
No Powdered Vitamins. No Guesswork. Just Food.
We don’t add vitamin packs to our food. Why? Because when you use real ingredients in smart ratios, the nutrients are already there.
- Liver = vitamin A, iron, and CoQ10
- Spinach and kale = folate, fiber, and antioxidants
- Pumpkin = gut-friendly fiber and beta-carotene
- Wild-caught fish = natural DHA and EPA
And everything is organic where it counts—we prioritize pesticide-sensitive produce and antioxidant-rich fruits and greens.
This isn’t about trendy buzzwords. It’s about sourcing nutrients the body actually recognizes—and uses.
If it needs a multivitamin to meet AAFCO, is it really food?
Sourcing & Sustainability
It starts with sourcing.
Every ingredient in our recipes earns its place.
That means:
- Grass-fed, pasture-raised, and wild-caught proteins
- Organic produce
- Wild-caught krill from Norway
- Locally sourced whenever we can (like beef from Wisconsin)
What it never means:
- Synthetic sprays
- Sewage sludge (seriously, that’s allowed in non-organic)
Real food starts with real standards.
Want to See What It Costs to Feed Your Dog or Cat?
$3/day to feed real food. Every day.
Most freeze-dried foods cost $8 a day—whether you’re feeding a 30 lb dog or a 10 lb cat. Ours? Just $3.
Less Than
Other Freeze-Dried
Owning our facilities keeps our cost down—even when everyone else goes up.