Fats that do more than hit a number.

Omega fats play a role in how the body builds and maintains cells, manages energy, and keeps tissues functioning as they should. But not all Omegas arrive the same way.

In whole foods like wild-caught fish and krill, Omega-3s come packaged within the ingredient itself—alongside proteins, minerals, and naturally occurring compounds that help the body actually use them as food. That means they’re delivered in balance, not isolation.

We don’t rely on refined oils added at the end to inflate a label. Instead, we build Omegas directly into the recipe so they show up the way nature intended.

No math. No synthetics. Just built-in nutrition.

Most commercial foods rely on synthetic premixes to hit minimum nutrient targets—because high-heat processing destroys much of the natural nutrition. At The Simple Food Project, we build balance into the recipe itself. Each formula was developed by holistic veterinarian Dr. Chris Bessent to meet the full nutritional needs of dogs or cats using nothing but real food.

What that means for you? No need to “complete” the diet with powders. No guesswork. Just food that’s nutritionally sound from the start—designed to support energy, immunity, muscle tone, and longevity.

Food that supports everyday digestive comfort.

Digestion isn’t just about breaking food down — it’s about how comfortably the body handles a meal from start to finish.

Highly processed foods often rely on rendered meals, fillers, and heavy carbohydrates that can complicate digestion and leave pets feeling off after eating. That’s not because something is “wrong” — it’s because the food itself asks the body to do more work.

Our recipes are built around whole ingredients and a carnivore-focused approach, with fewer fillers and less excess. That simplicity helps support normal digestive function and more consistent feeding routines over time.

In practical terms, it means meals that tend to sit better, feel steadier day to day, and make feeding less of a guessing game — for both pets and pet parents.

The way carnivores recognize food.

Muscle meat and organs aren’t trends—they’re foundational. Skeletal muscle provides essential amino acids, while organs like liver and heart naturally contain vitamins and minerals that belong in a carnivore’s diet.

We use whole cuts and real organs, not rendered meals, so nutrients stay part of the ingredient itself. Nothing stripped out. Nothing added back later. Just food, in a form dogs and cats instinctively recognize.

It’s a more honest way to formulate—and one that respects the whole animal, not just the parts that are convenient.

Supporting whole-body nutrition, naturally.

We’re picky about our produce. Every fruit or veggie we include serves a purpose—and that purpose is usually antioxidant power. When included thoughtfully, they contribute naturally occurring vitamins, minerals, and phytonutrients that help round out a complete diet.

Ingredients like blueberries, broccoli, and cranberries add nutritional diversity that complements proteins and fats, supporting normal cellular processes and overall vitality without overpowering the recipe.

Because these nutrients come from whole foods, they’re delivered in balance — not isolated, amplified, or added back later. The result is food that supports everyday health through variety, balance, and ingredient integrity, without drifting away from a carnivore-first approach.

Because food doesn’t show up dry in nature.

Freeze-dried food gives you options. Serve it dry, or add warm water or broth to bring the food back to life—releasing aroma, softening texture, and adding moisture to the bowl.

That flexibility matters. Fresh food naturally contains moisture, and rehydrating freeze-dried meals helps the bowl reflect that reality—especially for pets who prefer softer textures or more aromatic meals.

It’s one more way we design food to work in real life, not just on paper. Same ingredients. Same integrity. Just served the way your pet likes it.