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We're just real food.
Fresh & raw, our USDA-inspected meats and grocery-grade produce are freeze dried and dry roasted into a delicious blend of scoopable goodness. With ingredients you can recognize and taste your pets will gobble up, it’s no wonder we all choose to feed it to our own pets.
No nonsense. Just real food.
The simplest food you’ve ever seen
Because all our vitamins and minerals come from natural food sources, it’s important to us that those sources are of the highest quality. If humans can get the nutrients they need without piles and piles of synthetic vitamins and minerals, then *gosh dang it* so can dogs!
We also believe that a “whole foods” claim should imply that the ingredients are familiar and easily identifiable. A quick glance at our raw materials, and you can recognize exactly what is what.
Fresh food is of course one of the healthiest options for your pet, but its not always affordable or time-efficient. Many pet food brands are moving toward freeze-dried and dehydrated products to provide solutions that are both healthy and convenient.
All our recipes are crafted in small batches with USA-sourced ingredients at our state-of-the-art manufacturing facility in Wisconsin. Each formula is developed by our holistic veterinarian, and is tested by our own dogs.
We take great care crafting each box of food because, even though we may never meet the dog receiving our product, we know that he is a valued and loved part of a great family. We know he has spent day after day admiring his humans, making them smile, and cuddling them on rainy days.
We know he’s earned a really, really good batch of food that tastes good and keeps him healthy. And we’re honored to provide that for him!
Our formulas are made with our dogs in mind. We’re all animal lovers here & believe in only making products that we’d feed our own pets. Each recipe is inspired, tested, and approved by our employees’ dogs.
Recipe Breakdown
Proteins (from meat)
70%
Produce
9.5%
Legumes + Seeds
19.5%
Spices + Preservatives
1%
Recipe Breakdown
Proteins (from meat)
78%
Produce
10%
Legumes + Seeds
10.5%
Spices + Preservatives
1.5%
Recipe Breakdown
Proteins (from meat)
78.5%
Produce
9%
Seeds
11%
Spices + Preservatives
1.5%
We're not kibble.
We're just real food For Dogs & Cats.
Simple. Clean. Fresh.
Fresh & raw, our USDA-Inspected meats and grocery-grade produce are freeze dried and dry roasted into a delicious blend of scoopable goodness. With ingredients you can recognize and taste your pups will gobble up, its no wonder dogs are giving it two paws up!
No nonsense. Just real food.
The simplest food you’ve ever seen
SUPERIOR INGREDIENTS
Because all our vitamins and minerals come from natural food sources, it’s important to us that those sources are of the highest quality. If humans can get the nutrients they need without piles and piles of synthetic vitamins and minerals, then *gosh dang it* so can dogs!
We also believe that a “whole foods” claim should imply that the ingredients are familiar and easily identifiable. A quick glance at our raw materials, and you can recognize exactly what is what.
Compare Our Ingredients…
To Theirs.
The freeze-dried difference:
Fresh food is of course one of the healthiest options for your pet, but it’s not always affordable or time-efficient. Many pet food brands are moving toward freeze-dried dog food and dehydrated products to provide solutions that are both healthy and convenient. Freeze-drying is one of the best methods for preserving natural nutrients, next to just eating food raw!
Freeze-Dried Nuggets
A blend of meat-based proteins, fruits, veggies, and a few seeds, legumes, and spices is freeze dried pasteurized at a low temperature and crumbled into little nuggets. The freeze-drying process allows for a flavor-packed morsel of deliciousness in every bite, while still maintaining the natural vitamins and minerals in each ingredient.
And based on the opinions of our own pups, we worked on a way to utilize freeze drying and still avoid producing a powdered mess of food. There’s still something to actually munch rather than just a bowl of wet goop.
Dry-Roasted Nuggets
The same blend of meat-based proteins, fruits, veggies, and a few seeds, legumes, and spices is also dry roasted and crumbled into little nuggets.
The dry-roasted pieces were a direct request from our doggos who want to make use of those pearly canines. The dry-roasting process makes for a nice, crunchy morsel of taste that extra chomp dogs love.
Freeze-Dried Fruits & Veggies
We put a different combination of whole fruits and veggies in each of our recipes. Some green beans and apples, or perhaps some cranberries and peas can be seen sprinkled in with our freeze-dried and dry-roasted nuggets.
All the natural vitamins and minerals in the fruits and veggies are retained through the freeze-drying process, and the taste too! Plus, they’re cut down into small enough bits that even the pickiest pups can’t eat around them.
Freeze-Dried Organ Meat
To top it all off, we add in some good ol’ fashioned freeze-dried organ meat. Organ meat is a natural and important part of a carnivore’s diet, as it supplies dogs with all sorts of nutrients and digestive enzymes that they may not otherwise get from their other food sources.
Liver is a highly concentrated source of Vitamin A, and also contains folic acid, B vitamins, and iron. Hearts are high in protein, and contain phosphorus and zinc, plus some other essential amino acids.
Contact us
Let us know your thoughts, ask us a question, or just shoot over a picture of your dog (we really love dogs).
800-451-5267 | info@simplefoodproject.com
The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
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Contact
Let us know your thoughts, ask us a question, or just shoot over a picture of your dog (we really love dogs).
800-451-5267 | info@simplefoodproject.com
The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
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The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
800-451-5267
