Crafted with love in small batches

All our recipes are crafted in small batches with USA-sourced ingredients at our state-of-the-art manufacturing facility in Wisconsin. Each formula is developed by our holistic veterinarian, and is tested by our own dogs.

We take great care crafting each box of food because, even though we may never meet the dog receiving our product, we know that he is a valued and loved part of a great family. We know he has spent day after day admiring his humans, making them smile, and cuddling them on rainy days.

We know he’s earned a really, really good batch of food that tastes good and keeps him healthy. And we’re honored to provide that for him!

a gif of our building exterior

the "craft beer" of the pet industry

We operate in our brand new, state-of-the-art facility and follow the highest levels of food safety. Each batch is small, and catered to with care. We bring in human-grade ingredients (from the USA only!) directly to our facility, and rigorously check the quality of each ingredient before allowing it to come through our doors. 

What we are:

#1

Veterinarian developed

Our holistic veterinarian meticulously formulated each recipe to be both delicious and nutritious!

sketched scene of veterinarian developing the simple food recipes
#2

made with purpose

We crafted our formulas with three main purposes in mind:

– Great flavor
– High nutrition levels
– That tasty crunch that carnivore’s love

#3

Naturally nutritious

Our process of freeze-dried pasteurization allows us to keep all the natural flavors in nutrients in each ingredient.

#4

Made with whole foods

We stick to unprocessed meats, fresh fruits & veggies, legumes, seeds, and spices to craft our recipes, and nothing else.

Sketch of a buffet table for dogs

What we aren't:

red x

Processed or Rendered

We full-out sprint away from any processed meats or rendered meals of any kind. Real food only, please!

red x

Artificial or Synthetic

We also don’t have any room for artificial flavors, dyes, preservatives, or synthetic vitamins and minerals. We believe whole & natural do the trick just fine!

red x

Empty Fillers

There’s no place in our recipes for empty carbs like soy, corn, or wheat. We fill our dogs’ tummies with proteins, fruits, and veggies.

What not to include in our formulas: corn, soy, wheat
red x

High-heat cooking

We don’t cook any of our ingredients at high temperatures. Cooking with high heat just obliterates natural vitamins, minerals, and flavors. Boo!!

Crafted in small batches

photo of our state-of-the-art facility

the "craft beer" of the pet industry

We operate in our brand new, state-of-the-art facility and follow the highest levels of food safety. Each batch is small, and catered to with care. We bring in human-grade ingredients (from the USA only!) directly to our facility, and rigorously check the quality of each ingredient before allowing it to come through our doors. 

What we are:

1. Veterinarian developed

Our holistic veterinarian meticulously formulated each recipe to be both delicious and nutritious!

2. made with purpose

We crafted our formulas with three main purposes in mind:

– Great flavor
– High nutrition levels
– That tasty crunch that carnivore’s love

3. naturally nutritious

Our process of freeze-dried pasteurization allows us to keep all the natural flavors in nutrients in each ingredient.

4. made with whole foods

We stick to unprocessed meats, fresh fruits & veggies, legumes, seeds, and spices to craft our recipes, and nothing else.

What we're not:

1. processed or rendered

We full-out sprint away from any processed meats or rendered meals of any kind. Real food only, please!

2. artificial or synthetic

We also don’t have any room for artificial flavors, dyes, preservatives, or synthetic vitamins and minerals. We believe whole & natural do the trick just fine!

3. empty fillers

There’s no place in our recipes for empty carbs like soy, corn, or wheat. We fill our dogs’ tummies with proteins, fruits, and veggies.

4. high heat cooking

We don’t cook any of our ingredients at high temperatures. Cooking with high heat just obliterates natural vitamins, minerals, and flavors. Boo!!

The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066

800-451-5267