







Vitamins & Minerals from Whole Food
Balancing Simple Food Project recipes for puppies
No synthetic vitamins or minerals, additives, or fillers, Puppy Balancer™ is a concentrated blend of antioxidant-rich superfoods and hearty greens that in combination with the Simple Food Project diets meet AAFCO’s Growth & Reproduction standards.
Why Simple Food Project
What We Say Yes To
Because your four-legger deserves the real deal.
![]() | Vet-formulated & owned by Dr. Chris Bessent |
![]() | Independently owned — no venture capital or outside stakeholders |
![]() | Made in-house at our human-grade GMP facility |
![]() | Proudly rooted in Wisconsin |
![]() | Freeze-dried raw to lock in 97%+ nutrients |
![]() | Carnivore-balanced (70–80% meat for dogs, 80–90% for cats) |
![]() | Low-carb recipes with as few as 7% carbs from fresh fruits, seeds, veggies |
![]() | Minimalist recipes (as few as 10 ingredients, never more than 19) |
![]() | USDA-inspected meats, organic produce, whole-food only sourcing |
![]() | Calcium from ground bone—no synthetic additives |
![]() | Rich in omegas from wild-caught krill (with unheard-of 1:1–1:2 Omega 6:3 ratios) |
![]() | Taurine from real meat—no synthetics needed |
![]() | Formulated using Food Energetics to support internal balance |
![]() | Medley-style nuggets: freeze-dried + air-dried for texture & taste |
![]() | Batch-logged & fully traceable (you can track each run) |
![]() | Every batch 3rd-party tested for quality & safety |
![]() | Low-temp pasteurization to kill pathogens without damaging nutrients |
![]() | Feeding thousands of dogs & cats since 2017 |
![]() | $2.70–$3.04/day for a 30 lb dog—freeze-dried feeding that doesn’t break the bank |
![]() | All the benefits of raw feeding—none of the freezer, prep, or mess |
![]() | A passion project run by pet-obsessed humans, nutrition nerds, and cat ladies |
What You’ll Never Find Here
Because food shouldn’t come with fine print.
![]() | No synthetic vitamins or minerals |
![]() | No rendered, powdered, or mystery meats |
![]() | No palatants (flavor sprays, enhancers, etc.) |
![]() | No corn, soy, wheat, gluten, or grains |
![]() | No fillers or artificial preservatives |
![]() | No artificial flavors or dyes |
![]() | No carrageenan, gums, or thickeners |
![]() | No plasma, BHA, BHT, or ethoxyquin |
![]() | No synthetic taurine — ours comes from real meat |
![]() | No tapioca or potato starch (no starchy fillers, period) |
![]() | No ingredient splitting (aka carb hiding) |
![]() | No extrusion, irradiation, or HPP |
![]() | No high-temp processing — nutrients don’t survive extreme heat |
![]() | No short shelf life — freeze-drying preserves food naturally |
![]() | No caramel coloring or food dyes |
![]() | No hidden carbs or cheap fillers disguised as “natural” |
![]() | No formulas from faceless labs — Dr. Bessent built it herself |
![]() | No skipped safety steps — every batch is pasteurized and tested |
![]() | No venture capital or outside ownership |
![]() | No co-packers or third-party processing — we make every batch ourselves |
![]() | No mystery behind the label — what’s in the bag is on the bag |
Ingredients
Ground turkey, ground krill, dried ground spinach, dried ground tomato, dried ground avocado, dried ground cranberry, dried ground blueberry, dried ground spirulina, dried ground sweet potato, dried ground broccoli, barley grass, dried ground pomegranate, and dried ground guava
Guaranteed Analysis
Crude Protein (min)…30%
Crude Fat (min)…5%
Crude Fiber (max)…5%
Moisture (max)…12%
Feeding Recommendation
Use: Add 1 tsp Puppy Balancer for every 1/3 cup Simple Food.
Note: Puppy Balancer is a concentrated blend of vitamins and minerals from whole foods, designed to support your puppy’s growth through their first year (and beyond, if needed!).
Complete & Balanced
Pairing Puppy Balancer with the Beef & Salmon, Duck & Trout, or Chicken & Turkey recipes meets AAFCO’s Growth & Reproduction standards—making each a complete & balanced puppy diet.
If your puppy will be over 70 lbs, pair Puppy Balancer with the Bison or Lamb recipes to ensure a complete & balanced meal for large-breed growth.
The Duck recipe is formulated for all life stages and does not require Puppy Balancer.
By itself, Puppy Balancer is intended for intermittent or supplemental feeding only.
How Long to Add Puppy Balancer
Expected Adult Weight (lbs) | 0–6 Months | 6–8 Months | 8–12 Months |
---|---|---|---|
Beef & Salmon, Chicken & Turkey, Duck & Trout | |||
<40 lbs | Add Puppy Balancer | OK to feed without Puppy Balancer |
OK to feed without Puppy Balancer |
<70 lbs | Add Puppy Balancer | Add Puppy Balancer | Add Puppy Balancer |
>70 lbs | Add Puppy Balancer | Add Puppy Balancer | Add Puppy Balancer |
Bison or Lamb | |||
<70 lbs | OK to feed without Puppy Balancer |
OK to feed without Puppy Balancer |
OK to feed without Puppy Balancer |
>70 lbs | Add Puppy Balancer | Add Puppy Balancer | Add Puppy Balancer |
Duck | |||
All size puppies | OK to feed without Puppy Balancer |
OK to feed without Puppy Balancer |
OK to feed without Puppy Balancer |
*Puppy Balancer is simply a concentrated blend of vitamins and minerals from whole foods, so you can use the blend well past puppy age!




About the Project
Every pet deserves real food– whole, high-quality food that we believe helps all pets thrive.
What goes into recipes is every bit as important as what’s left out so, using nothing but whole foods, Dr. Bessent formulated limited-ingredient recipes. Then, using some rather cutting-edge spaceman technology, she freeze-dried them so that every benefit of raw, whole food was available for your pet.
It’s real, whole food nutrition without compromising convenience, and that really makes the decision around how and what to feed your four-legger simple.