Samples for Cats
Our sample packs are a taste test—small boxes, big flavor.
Each one includes 1 oz of freeze-dried raw food, made with USDA-inspected meats and organic produce. No synthetics. No fillers. No rendered meals. Just real, whole food your four-legger can try before you commit to the bowl.
Note: Sample packs aren’t full meals—they’re just enough to get whiskers twitching.
Why Simple Food Project
-
Fair Costs, No Compromises
Feeding real whole food for 50% less than other freeze-dried and raw brands.
What We Say Yes To
Because your four-legger deserves the real deal.
 | Vet-formulated & owned by Dr. Chris Bessent |
| Independently owned — no venture capital or outside stakeholders |
| Made in-house at our human-grade GMP facility |
| Proudly rooted in Wisconsin |
| Freeze-dried raw to lock in 97%+ nutrients |
| Carnivore-balanced (70–80% meat for dogs, 80–90% for cats) |
| Low-carb recipes with as few as 7% carbs from fresh fruits, seeds, veggies |
| Minimalist recipes (as few as 10 ingredients, never more than 19) |
| USDA-inspected meats, organic produce, whole-food only sourcing |
| Calcium from ground bone—no synthetic additives |
| Rich in omegas from wild-caught krill (with unheard-of 1:1–1:2 Omega 6:3 ratios) |
| Taurine from real meat—no synthetics needed |
| Formulated using Food Energetics to support internal balance |
| Medley-style nuggets: freeze-dried + air-dried for texture & taste |
| Batch-logged & fully traceable (you can track each run) |
| Every batch 3rd-party tested for quality & safety |
| Low-temp pasteurization to kill pathogens without damaging nutrients |
| Feeding thousands of dogs & cats since 2017 |
| $2.70–$3.04/day for a 30 lb dog—freeze-dried feeding that doesn’t break the bank |
| All the benefits of raw feeding—none of the freezer, prep, or mess |
| A passion project run by pet-obsessed humans, nutrition nerds, and cat ladies |
What You’ll Never Find Here
Because food shouldn’t come with fine print.
 | No synthetic vitamins or minerals |
| No rendered, powdered, or mystery meats |
| No palatants (flavor sprays, enhancers, etc.) |
| No corn, soy, wheat, gluten, or grains |
| No fillers or artificial preservatives |
| No artificial flavors or dyes |
| No carrageenan, gums, or thickeners |
| No plasma, BHA, BHT, or ethoxyquin |
| No synthetic taurine — ours comes from real meat |
| No tapioca or potato starch (no starchy fillers, period) |
| No ingredient splitting (aka carb hiding) |
| No extrusion, irradiation, or HPP |
| No high-temp processing — nutrients don’t survive extreme heat |
| No short shelf life — freeze-drying preserves food naturally |
| No caramel coloring or food dyes |
| No hidden carbs or cheap fillers disguised as “natural” |
| No formulas from faceless labs — Dr. Bessent built it herself |
| No skipped safety steps — every batch is pasteurized and tested |
| No venture capital or outside ownership |
| No co-packers or third-party processing — we make every batch ourselves |
| No mystery behind the label — what’s in the bag is on the bag |
Ingredients
Chicken, turkey, flaxseed, chicken liver, chicken hearts, whole ground pumpkin seeds, whole ground krill, sea salt, dried yeast, & mixed tocopherols (natural preservative)
Guaranteed Analysis
Crude Protein (min): 44.0%
Crude Fat (min): 27.0%
Crude Fiber (max): 3.0%
Moisture (max): 5.0%
Carbohydrates % (max): 10.0%
Omega-3 fatty acid* (min): 4.8%
Omega-6 fatty acid* (min): 4.8%
Omega 3 to 6 ratio*: 1:1
*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Recipe Breakdown
Complete & Balanced
The Simple Food Project Chicken & Turkey Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for adult maintenance.
Calorie Content
Metabolizable Energy: 4694 kcal/kg · 271 kcal/cup
Ingredients
Salmon, chicken, flaxseed, chicken liver, chicken hearts, organic cranberries, whole ground krill, whole ground pumpkin seeds, sea salt, dried yeast, & mixed tocopherols (natural preservative)
Guaranteed Analysis
Crude Protein (min): 48.0%
Crude Fat (min): 24.0%
Crude Fiber (max): 3.0%
Moisture (max): 5.0%
Carbohydrates % (max): 7.0%
Omega-3 fatty acid* (min): 6.0%
Omega-6 fatty acid* (min): 4.0%
Omega 3 to 6 ratio*: 1.5:1
*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Recipe Breakdown
Complete & Balanced
The Simple Food Project Salmon & Chicken Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for adult maintenance.
Calorie Content
Metabolizable Energy: 4762 kcal/kg · 290 kcal/cup
Ingredients
Whitefish, duck, flaxseed, chicken liver, whole ground krill, organic blueberries, whole ground pumpkin seeds, sea salt, dried yeast, & mixed tocopherols (natural preservative)
Guaranteed Analysis
Crude Protein (min): 49.0%
Crude Fat (min): 24.0%
Crude Fiber (max): 3.0%
Moisture (max): 5.0%
Carbohydrates % (max): 8.0%
Omega-3 fatty acid* (min): 5.0%
Omega-6 fatty acid* (min): 6.0%
Omega 3 to 6 ratio*: 0.8:1
*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Recipe Breakdown
Complete & Balanced
The Simple Food Project Whitefish & Duck Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for adult maintenance.
Calorie Content
Metabolizable Energy: 4328 kcal/kg · 234 kcal/cup
About the Project
Every pet deserves real food– whole, high-quality food that we believe helps all pets thrive.
What goes into recipes is every bit as important as what’s left out so, using nothing but whole foods, Dr. Bessent formulated limited-ingredient recipes. Then, using some rather cutting-edge spaceman technology, she freeze-dried them so that every benefit of raw, whole food was available for your pet.
It’s real, whole food nutrition without compromising convenience, and that really makes the decision around how and what to feed your four-legger simple.
Don't Just Take It From Us
FAQs
Do I add water?
Freeze-dried food is exactly as it sounds– dry. We recommend adding warm-to-hot water or broth because moisture is crucial in your four-legger’s diet. If your dog prefers it dry, just make sure to provide fresh, clean water on the side. With The Simple Food Project recipes, we’d suggest rehydrating by adding +/- ¾ cup warm water or bone broth for every cup of food. But your dog can take the lead. For the feline freeze-dried raw eaters, we strongly recommend always adding hot to warm water. If they miss the crunch, prepare it how this whiskered workmate prefers it– soak for two minutes, then sprinkle with a few crunchies on top
Why crumbs and what do I do with them?
Using whole foods makes each batch unique. As a freeze-dried, whole food product, it's entirely normal to see differing amounts of crumbs in every bag. Sprinkle those nutrient-dense crumbs over their meal, add warm water to make a broth, or freeze the broth to make a pupsicle.
How long does Simple Food stay fresh?
The Simple Food Project recipes are examples of the best-preserved foods since they last at least three years before opening, thanks to a combination of mixed tocopherols and packaging. It’s so effective that, if stored properly, opened packages can last up to 6 months.
How do I switch to this food?
Your four-legger will benefit most by making the switch to any new food slowly– raw included. With each meal, you’ll add more of their new food, gradually transitioning over 5-7 days. To start, mix a few nuggets in with your pet’s current food. Then slowly increase the portion of freeze-dried food and decrease the other food– 25% to 75% new to old, then 50-50, 75-25 till you’ve made the switch completely. Simple as that. For the most refined palettes or sensitive stomachs, slow and steady does it. It may take over a 2-3 week period, starting with just one crumbled nugget at the bottom of the bowl. You can also add warm water or broth, soak, and then sprinkle a few crunchies on top (this is a whiskered workmate’s favorite). It may take some time for cats, but vets like Dr. Lisa Pierson have worked with and successfully transitioned some of the most difficult carb-aholic kitties over the course of months. The key is not giving in or giving up because the benefits of real, whole foods are well worth the effort.