from our dogs to yours

Our formulas are made with our dogs in mind. We’re all animal lovers here & believe in only making products that we’d feed our own pets. Each recipe is inspired, tested, and approved by our employees’ dogs.

from our dogs to yours

Our formulas are made with our dogs in mind. We’re all animal lovers here & believe in only making products that we’d feed our own pets. Each recipe is inspired, tested, and approved by our employees’ dogs.

Meet the dogs:

Schmiddy

Schmiddy with Chicken & Turkey Recipe for dogs
cartoon of dog gently pulling on sleeve of owner to play

Schmiddy is a fun-lovin’ Black Labrador. He‘s the perfect combination of playful and gentle. His signature move, the “Tender Tug”, is one of his most endearing qualities. Ever so softly, he will grab a tiny corner of his human’s clothes and gently tug until he gets a little attention. Never too hard to do any damage, though!

Since he was a young pup, Schmiddy has taken it upon himself to retrieve the mail (or any pile of paper, really). So responsible! 

Meet the dogs:

Primer

Primer with Beef & Salmon Recipe for dogs
cartoon of dog climbing tree

Primer is a handsome Springer Spaniel who’s got quite the personality! A working dog by day, he loves to spend time hanging with his favorite group home residents.

When he’s not on the job, Primer often finds himself up in the trees. Chasing squirrels out on a limb is not unheard of for this fearless pup! He also enjoys a good peanut. He’s got no problem cracking open the shell himself to dig out the nut.

Meet the dogs:

Dr. astronaut

Dr. Astronaut with Duck & Trout Recipe for dogs
cartoon of a dog laying on top of owner's head (a "dog hat" if you will)

Dr. Astronaut—Cosmonaut, Ph.D—is a spunky Wheaten Terrier. She’s a fuzzy hurricane who loves to get into mischief. Her favorite pasttime is extracting the fluff from all her stuffed toys (such a terrier!).

When she’s not destroying toys, she loves to snuggle up to her humans. A total softy, Doc is happiest when she’s snoozing on top of her humans’ heads in bed, like a dog hat. Dr. loves every single thing: people, dogs, rocks, birds, snow–and she’ll greet them all with her bouncy, energetic love (& occasionally, an excited piddle). 

The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066

800-451-5267