Home > Blog > The Industry > The “Grain Free” Craze
The trends in the pet food industry closely shadow the trends in human food. “Organic”, “Grain-Free”, “Humane” are all phrases that have recently popped up on many labels, for humans and pets alike. But do these labels actually signify an improvement in the diet, or are they just trendy marketing ploys?
Grain-free dog food has really taken off in the last couple years. People assume that because there’s no grains in their food, it must be better for their carnivorous dog. And that’s sound logic! In the dog nutrition pyramid, grains are the tiniest portion. But be wary: the grain-free label doesn’t necessarily crown that food the healthiest of foods.
In fact, when you do the math on many of the grain-free formulas and compare it to the same brand’s “grain FULL” alternative, grain-free diets actually have MORE starch and MORE sugar. How can this be?
These companies are simply just substituting out corn, wheat, soy, and putting in brown rice, oats, and potatoes. And while these may carry a “better” reputation than the original grains, they are still very high in starch and sugar (and when cooked at those incredibly high-temps, they’re no better nutrient-wise).
They’re still carbs!!
Essentially you’ve swapped gummy bears for gummy worms.
In her post about grain-free diets, Dr. Becker provides a formula to calculate the percentage of carbs in any food using the guaranteed analysis. It’s super simple, and can work with just about any pet food.
(As of right now, companies don’t have to include their carbohydrate percentage on the bag. In fact, we wanted to print our numbers on the bag, but we were actually advised against putting them on our label for compliance reasons).
100
– the % of protein
– the % of fat
– the % of moisture
– the % of ash (if it isn’t listed, use 6% to 8%)
————————
the % of carbs
Using the example she gives in her post (an unidentified brand of “grain-free” kibble), she gets the following guaranteed analysis:
So, using the formula on this particular bag of food:
100
– 20% Protein
– 8% Fat
– 10% Moisture
– 6% Ash (assumed)
————————
56% carbohydrates
Which means that MORE THAN HALF of this formula is made of carbs (aka sugar and starch). And this is a grain-free bag of food. That doesn’t sit so well with our food pyramid for dogs.
Obviously we wouldn’t harp on this if we didn’t feel like we did things differently. We’re not ashamed of our carb numbers. We display them on each product page, and we’ll point them out again below.
Chicken & Turkey Carb Percentage: 15%
Beef & Salmon Carb Percentage: 16%
Duck & Trout Carb Percentage: 23%
800-451-5267
info@simplefoodproject.com
1823 Executive Drive
Oconomowoc, WI 53066
The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
800-451-5267
