Our formulas are made with our cats in mind. We’re all animal lovers here & believe in only making products that we’d feed our own pets. Each recipe is inspired, tested, and approved by cats.
IMPROVEMENTS
TO OUR BOXES
The boxes and bags are larger to accommodate the variances in freeze-drying. The variance in each batch is a beautiful reminder that we’re using real, whole foods, but it wasn’t doing the box any favors.
Updated Net Weight to include ounces and pounds.
We updated our guaranteed analysis to include the percentage of Omega 3, Omega 6, and our ratio of Omega 3 to 6. Check out that 1:1 ratio below!
The feeding instructions have been revamped to match our website and catalog, and we’ve included instructions on how to use our food as a topper.
We added icons to the back of the box which are meant to serve as inspiration for pet parents because there’s no one way to feed Simple Food.
Beyond the improvements to our box design, we’ve also made improvements to our recipes. Read on!
IMPROVEMENTS
TO OUR RECIPES
So, there are new ingredients in our recipes (rebarkable stuff), and the packaging got a bit of a facelift. What we’re also really excited to share are the improvements we’ve made in sourcing (YAY)!
Updates to our recipes will include….
Organic Produce YEAR-ROUND!
We’ve always practiced seasonally sustainable sourcing, meaning we source locally as much as possible, and we were sourcing organic produce when we could. In the last few months, though, we’ve done a bit of foraging and found suppliers to partner with so we could start offering organic produce year-round!
Switching from Iodized Salt to Sea Salt
A dash of sea salt in place of iodized salt supports an anti-inflammatory diet.
Adding A Spoonful of Kelp
Kelp got the green light because it’s packed with essential vitamins and minerals and is also naturally high in antioxidants, including flavonoids and alkaloids that help fight against free radicals.
And A Smidgen of Nutritional Yeast
Nutritional yeast was welcomed to the fold because it’s a whole food ingredient that is chock full of trace minerals and B vitamins that help support metabolism and the immune system. And, it’s an antioxidant powerhouse helping to prevent cell damage that’s tied to many chronic diseases. Yes, that A word again.
Comparing the Original and NEW Ingredient Decks
BEEF & SALMON
BEEF & SALMON
ORIGINAL INGREDIENT DECK
Beef, salmon, beef liver, flaxseed, peas, beef heart, carrots, cranberries, whole ground krill, pumpkin seeds, ginger, spinach, iodized salt, mixed tocopherols (natural preservative)
NEW! INGREDIENT DECK
CHICKEN & TURKEY
CHICKEN & TURKEY
ORIGINAL INGREDIENT DECK
Chicken, turkey, chicken hearts, flaxseed, sweet potato, chicken liver, carrots, whole ground krill, pumpkin seeds, blueberries, cinnamon, spinach, iodized salt, mixed tocopherols (natural preservative)
NEW! INGREDIENT DECK
DUCK & TROUT
DUCK & TROUT
ORIGINAL INGREDIENT DECK
Duck, beef, beef liver, lentils, flaxseed, green beans, trout, apples, whole ground krill, pumpkin seeds, spinach, turmeric, iodized salt, mixed tocopherols (natural preservative)
NEW! INGREDIENT DECK
CLOSING FAQS
& THOUGHTS
Will these changes affect taste or texture?
All of the changes to our ingredients are minor and will not affect taste or texture.
Did you change the color of the boxes?
Nope, they are the same hue and tone.
Should I expect new boxes and ingredients on my next order?
While we’re beyond excited about the progress, we do have to admit we’re in a bit of an awkward transition period. Because of that, you may recieve old ingredient decks in new boxes or new ingredient decks in old boxes. Please do bear with us. We’ll be entirely switched over to new boxes and recipes by summer.
PROJECTIONS OF WHEN NEW RECIPES WILL BE AVAILABLE
Beef & Salmon will start shipping as early as late May 2020
Duck & Trout will start shipping as early as late June 2020
It’s a couple of small changes but a BIG step forward because, as always, our goal is to provide our pets the highest-quality foods possible. We’ll continue to make progress in sourcing, in sustainability, and in our recipes to take advantage of the fantastic power real whole food offers us.
We think this progress is pretty wag-worthy, and we hope you and your pack do too.
Have a Question?
The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066
800-451-5267
