Most affordable freeze-dried. Zero compromises.
Kibble was built for shelf life. Not for health. Other freeze-dried foods raised the bar—but priced people out. So Dr. Bessent built her own facility, freeze-dried real food, and priced it for every family— a true replacement for kibble, built for real life. Now The Project is the movement toward an inclusive standard: real food in every bowl—yours, your neighbor’s, and every home where real food felt out of reach.
It's really simple. It's just food as food should be.
Vet-formulated & owned by Dr. Chris Bessent- Independently owned: no venture capital or hidden stakeholders
- Made in-house at our human-grade GMP facilities
- Proudly rooted in Wisconsin
- Nominated for Susan Thixton's List, Foods She Would Trust to Feed to Her Own pets since 2020
- Recommended by vets across the globe
- Freeze-dried raw (locks in 97%+ nutrients)
- Carnivore-balanced (70-80% meat & organs for dog, 80–90% for cats)
- Low carbohydrate (as low as 7%) from fresh fruits, seeds, and veggies
- Minimalist recipes balanced with whole foods alone (with as few as 10 ingredients)
- Grass-fed beef, wild-caught fish, and low-impact krill—picked with both pets and planet in mind
- Calcium source comes from ground bone, just like a raw diet (no synthetics needed)
- USDA-inspected meats (the same safety & quality standards as yours)
- Organic produce
- Rich in omegas from wild-caught krill, each recipe has almost 1:1 or 1:2 ratio of Omega 6:3 (unheard of in pet food)
- Taurine from the real, whole, high-quality meats in each recipe (again, no synthetics needed)
- Based on Food Energetics (each recipe supports balance from the inside out—whether your four-legger runs hot, cold, or in between)
- Freeze-dried and air-dried nuggets blend meat, organs, & produce—then we sprinkle in diced freeze-dried organs, fruits, & veggies for texture & taste
- Batch-logged & fully traceable
- 3rd-Party tested, every single batch
- Low-temp pasteurization for safety (a gentler way to keep pathogens out—without destroying nutrients)
- Freeze-drying complete & balanced diets since 2017, with thousands of four-leggers fed
- Affordable pricing ($2.70–$3.04/day for a 30 lb dog) because all dogs (& cats) deserve real food
- A DIY raw diet, without the DIY (all the benefits of raw feeding without the prep, freezer, or risk)
- A passion project run by the pet-obsessed, the nutrition nerds, and the cat ladies
No synthetic vitamins or minerals (we build nutrition from real food—not powders)- No rendered or mystery meats
- No palatants
- No powdered meats or meat meals
- No corn
- No soy
- No wheat
- No gluten
- No grains
- No fillers
- No artificial preservatives
- No artificial flavors or dyes
- No high-temp processing— because real nutrients don’t survive extreme heat
- No carrageenan or gums
- No plasma
- No BHA, BHT, or ethoxyquin— common in kibble, never in our bowl
- No ingredient splitting— we don’t hide carbs behind fancy labels
- No GMO ingredients
- No tapioca or potato starch — no starchy fillers, period
- No short shelf life — freeze-dried keeps nutrients intact
- No colorants or caramel coloring
- No synthetic taurine—ours comes naturally from meat, like it should
- No cheap carbs posing as nutrition—recipes are low-carb, meat-first, always
- No extrusion
- No HPP
- No irradiation
- No mystery behind the label—what’s in the bag is on the bag
- No formulas from faceless labs—our vet didn’t just sign off—she built it
- No skipping safety—every batch is pasteurized low & slow, then 3rd-party tested
- No venture capital or outside ownership
- No co-packers or third-party processors — we make every batch in our own Wisconsin facility
Long list. Simple takeaway. It’s food, as food should be.
Built by a Holistic Vet. Made with Real Food.
30+ Years of Vet-Led Nutrition
Dr. Chris Bessent has one goal: to get real, whole food into every bowl. No synthetic vitamins. No co-packers. Just nutrition you can trace.
Behind Every Nugget
No Co-Packers. No Shortcuts.
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Proven, Tested, Transparent
Learn MoreWe freeze-dry, pasteurize, then 3rd-party test—so you know exactly what’s inside.
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100% Independent, 100% Woman-Owned
Learn MoreNo venture capital or hidden stakeholders—just our vet’s mission to feed real food.
This Is The Project.
We imagine a future where kibble is a thing of the past—a feeding style that worked for its time, but gave way to something better. Where freeze-dried and dehydrated whole food becomes the new norm—for every four-legger.
The real-food movement is growing, but it’s still out of reach for many. We're here to change that. Real, whole food should be accessible. Affordable. Whether it’s the full bowl or just part of it, it belongs in every dish, every day.
Built for four-leggers. Priced for humans.
Honest food, no fluff, and pricing that makes sense.
Because feeding better shouldn’t feel out of reach.