Simple Food Project - Food For Dogs & Cats

Samples for Dogs
Food for Dogs
Food for Cats
Samples for Cats

Most affordable freeze-dried. Zero compromises.

Kibble was built for shelf life. Not for health. Other freeze-dried foods raised the bar—but priced people out. So Dr. Bessent built her own facility, freeze-dried real food, and priced it for every family— a true replacement for kibble, built for real life. Now The Project is the movement toward an inclusive standard: real food in every bowl—yours, your neighbor’s, and every home where real food felt out of reach.

50%

Less Than Other Freeze-Dried

It's really simple. It's just food as food should be.

Vet-formulated & owned by Dr. Chris Bessent
Independently owned: no venture capital or hidden stakeholders
Made in-house at our human-grade GMP facilities
Proudly rooted in Wisconsin
Nominated for Susan Thixton's List, Foods She Would Trust to Feed to Her Own pets since 2020
Recommended by vets across the globe
Freeze-dried raw (locks in 97%+ nutrients)
Carnivore-balanced (70-80% meat & organs for dog, 80–90% for cats)
Low carbohydrate (as low as 7%) from fresh fruits, seeds, and veggies
Minimalist recipes balanced with whole foods alone (with as few as 10 ingredients)
Grass-fed beef, wild-caught fish, and low-impact krill—picked with both pets and planet in mind
Calcium source comes from ground bone, just like a raw diet (no synthetics needed)
USDA-inspected meats (the same safety & quality standards as yours)
Organic produce
Rich in omegas from wild-caught krill, each recipe has almost 1:1 or 1:2 ratio of Omega 6:3 (unheard of in pet food)
Taurine from the real, whole, high-quality meats in each recipe (again, no synthetics needed)
Based on Food Energetics (each recipe supports balance from the inside out—whether your four-legger runs hot, cold, or in between)
Freeze-dried and air-dried nuggets blend meat, organs, & produce—then we sprinkle in diced freeze-dried organs, fruits, & veggies for texture & taste
Batch-logged & fully traceable
3rd-Party tested, every single batch
Low-temp pasteurization for safety (a gentler way to keep pathogens out—without destroying nutrients)
Freeze-drying complete & balanced diets since 2017, with thousands of four-leggers fed
Affordable pricing ($2.70–$3.04/day for a 30 lb dog) because all dogs (& cats) deserve real food
A DIY raw diet, without the DIY (all the benefits of raw feeding without the prep, freezer, or risk)
A passion project run by the pet-obsessed, the nutrition nerds, and the cat ladies

No synthetic vitamins or minerals (we build nutrition from real food—not powders)
No rendered or mystery meats
No palatants
No powdered meats or meat meals
No corn
No soy
No wheat
No gluten
No grains
No fillers
No artificial preservatives
No artificial flavors or dyes
No high-temp processing— because real nutrients don’t survive extreme heat
No carrageenan or gums
No plasma
No BHA, BHT, or ethoxyquin— common in kibble, never in our bowl
No ingredient splitting— we don’t hide carbs behind fancy labels
No GMO ingredients
No tapioca or potato starch — no starchy fillers, period
No short shelf life — freeze-dried keeps nutrients intact
No colorants or caramel coloring
No synthetic taurine—ours comes naturally from meat, like it should
No cheap carbs posing as nutrition—recipes are low-carb, meat-first, always
No extrusion
No HPP
No irradiation
No mystery behind the label—what’s in the bag is on the bag
No formulas from faceless labs—our vet didn’t just sign off—she built it
No skipping safety—every batch is pasteurized low & slow, then 3rd-party tested
No venture capital or outside ownership
No co-packers or third-party processors — we make every batch in our own Wisconsin facility

Long list. Simple takeaway. It’s food, as food should be.

Built by a Holistic Vet. Made with Real Food.

30+ Years of Vet-Led Nutrition

Dr. Chris Bessent has one goal: to get real, whole food into every bowl. No synthetic vitamins. No co-packers. Just nutrition you can trace.

Why Simple Food

Behind Every Nugget

No Co-Packers. No Shortcuts.

Freeze-Dried In-House

USDA Meats & Organic Produce

Samples for Every Pet

Proven, Tested, Transparent
We freeze-dry, pasteurize, then 3rd-party test—so you know exactly what’s inside.
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100% Independent, 100% Woman-Owned
No venture capital or hidden stakeholders—just our vet’s mission to feed real food.
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Ingredients You Can See
Clear, traceable whole-food recipes—no synthetics needed.
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This Is The Project.

We imagine a future where kibble is a thing of the past—a feeding style that worked for its time, but gave way to something better. Where freeze-dried and dehydrated whole food becomes the new norm—for every four-legger.

The real-food movement is growing, but it’s still out of reach for many. We're here to change that. Real, whole food should be accessible. Affordable. Whether it’s the full bowl or just part of it, it belongs in every dish, every day.