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ABOUT

We believe our pets deserve real food in amounts proportional to their naturally carnivorous diets. We also understand that in the busyness of our daily lives, preparing a daily gourmet meal for our dogs is somewhat unattainable. We wanted to provide a solution, so we created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of "scoop & serve". Tested & approved by our own dogs, we hope yours love it just as much!

ABOUT

We believe our pets deserve real food in amounts proportional to their naturally carnivorous diets. We also understand that in the busyness of our daily lives, preparing a daily gourmet meal for our dogs is somewhat unattainable.

We wanted to provide a solution, so we created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of “scoop & serve”. Tested & approved by our own dogs, we hope yours love it just as much!

Nutrients from whole food for Dogs

If humans can get the nutrients they need without piles and piles of synthetic vitamins and minerals, then *gosh dang it* so can dogs!

Freeze Dried vs. kibble

Kibble is essentially "fast food" and many brands are moving toward freeze-dried to provide solutions that are both healthy & convenient.

Crafted in small batches

All our recipes are crafted in small batches with USA-sourced ingredients at our state-of-the-art manufacturing facility in Wisconsin.

From our dogs to yours

Our formulas are made with our dogs in mind. We're all animal lovers here & believe in only making products that we'd feed our own pets.

The Simple Food Project
1823 Executive Drive
Oconomowoc, WI 53066

800-451-5267

We will be closed Mon, Dec 24th & Tue, Dec 25th. The dogs have stockings to nose through and we have last-minute presents to wrap. Dismiss